SECTOR
Consumer Electric Vehicle
Fitness

FOUNDED
2020

FOUNDER/S
Alexander Ljung, Christian Springub & Eric Quidenus-Wahlforss

WEBSITE
dance.co

Dance is an e-bike subscription service where users pay a monthly fee that covers their bikes and provides an all-inclusive support package. The subscription includes a bike concierge, maintenance, and theft replacement insurance, via the company’s own hardware and software which allows for fast repairs through its warehouse and logistics setup. Through its subscription service, they want to make the e-bike the primary way people move about cities.